No one is listening to me
They seem bored
They've heard it all before
Surprise them by breaking their guessing machine
I lost them half way through
Their attention was wavering near the end
Create curiosity gaps. Tell people just enough so they realize what is missing from their knowledge. ex. Roone Arledge WWofSports
Create mysteries or puzzles that are solved
They always nod their heads but it never seems to translate into action
Make the message simpler, use concrete language. Use what people already know to make your intentions clearer.
Use concrete real world examples
Everyone is talking past each other in meetings
Different knowledge levels of participants
Create a highly concrete turf where people can apply their knowledge -
The Communication Framework
Simple
1. Pay Attention
Unexpected
2. Understand and Remember it
Concrete
3. Agree/Believe
Credible
4. Care
Emotional
5. Be Able to Act On It
Story
Symptoms
Solutions
They seem bored
They've heard it all before
Their attention was wavering near the end
Create mysteries or puzzles that are solved
Use concrete real world examples
Different knowledge levels of participants
Use anti-authority figures.